The Chinese market once paid little attention to automotive upholstery leather, but now it is receiving increasing attention. Consumers, whether driving large or small cars, want to see stylish and sophisticated interiors. The demand for personalization is also becoming more apparent. Several key trends are emerging.

　　Interior Color Tones - In researching Asian market preferences for interior color tones, we found that with the growing preference for light-colored car exteriors, especially white in the Chinese market, interiors are also trending towards lighter tones. Light and medium-toned interiors are most favored in the luxury car segment. Automotive upholstery leather, due to its durability and easy-to-clean properties, has become the preferred choice for light-colored interiors. We have specifically designed anti-stain and easy-clean finishing processes to achieve highly effective stain protection for the leather.

　　Rear Passengers - The Chinese luxury car market pays more attention to the details and materials of the rear seats. Most luxury car buyers spend more time in the rear seats, therefore demanding higher levels of luxury features, such as more spacious legroom, greater comfort, heated seats, high-definition televisions, and full automotive leather upholstery.

　　Seats - To keep the car clean and tidy, it is common in China to add cloth seat covers. With the increasing popularity of automotive leather upholstery in the Chinese market, users will experience the advantages of leather seats, especially their durability and easy-to-clean nature.

　　Personalized Customization - People want their cars to reflect their personal style, taste, and personality. They want car interiors to combine "design" and functionality, much like designer handbags, high-tech watches, iPods, and mobile phones. Consumers want to buy leather with personalized designs and exquisite craftsmanship, a furniture-like quality, specially designed color tones and perforation patterns, aesthetically pleasing and novel stitching, and seats that feel comfortable, warm in winter, and cool in summer. China's younger generation pursues both individuality and fashion, and automotive upholstery leather will develop in the direction of personalization. Providing DIY-style personalized solutions is also one of our long-term goals.